Ben Atkinson Motors's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.
What is Blue Oval Certified?
Blue Oval Certification is bestowed upon a dealership as recognition from Ford Motor Company for the high level of customer satisfaction achieved with every purchase, lease, and service experience. A dealer must pass a certification process to be awarded this recognition. The Blue Oval Certified "thumbprint" represents the commitment of every employee to provide thier own unique brand of personal service to meet and exceed customer expectations.
What is the purpose of Blue Oval Certified?
We know it is not enough to sell the kinds of cars and trucks you want and to build them to high-quality standards. A customer's most direct experience with Ford Motor Company is at the dealership. Ford Blue Oval Certified recognizes dealerships that excel in customer service that will go the all important "extra mile" before and after the sale.
Does a dealership have to meet specific standards?
Absolutely. Any dealership wishing to participate in the Blue Oval Certified Program must meet Ford's high standards for customer satisfaction in all areas of the customer purchase experience. These include the attentiveness and concern of every employee in sales, parts/service, and administrative positions; dealer-initiated customer programs; customer care following the sale; and even the quality of the facilities.
Who determines wether a dealership becomes Blue Oval Certified?
Certainly, Ford Motor Company plays a big role in determining BOC dealers, however, the most critical element is what customers like you say about the dealership through customer survey feedback.
What does the Blue Oval Certified "thumbprint" stand for?
Every person's thumbprint is unique, and so is the particular quality of service that each dealership employee brings to your quality of service that each dealership employee brings to your experience as a satisfied customer.
A Commitment to Excellence, a Commitment to the Customer
Ben Atkinson Motors, Inc. is honored to be a Five Chrysler, Dodge, and Jeep Dealership. The Five Star designation is the highest recognition DaimlerChrysler Motors Corporation can award a dealership for excellence in customer service. It's their way of acknowledging a dealership's ongoing commitment to improving the customer's experience.